{"id":6,"date":"2026-09-08T13:05:12","date_gmt":"2026-09-08T13:05:12","guid":{"rendered":"https:\/\/siteskite.net\/ux-138323\/home\/"},"modified":"2026-09-08T13:05:12","modified_gmt":"2026-09-08T13:05:12","slug":"home","status":"publish","type":"page","link":"https:\/\/siteskite.net\/ux-138323\/","title":{"rendered":"Home"},"content":{"rendered":"\n
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Dana Voss \u2014 Independent UX\/UI designer<\/p>\n\n\n\n

I design digital products that feel obvious<\/span>.<\/h1>\n\n\n\n

I’m Dana Voss, a product-focused UX\/UI designer. For nine years I’ve helped startups and scale-ups turn complicated problems into interfaces people actually understand \u2014 through research, sharp UX thinking and considered visual craft.<\/p>\n\n\n\n

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See selected work<\/a><\/div>\n\n\n\n
More about me<\/a><\/div>\n<\/div>\n\n\n\n

Available for select projects \u2014 Q4 2026<\/p>\n<\/div>\n\n\n\n

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9+<\/em><\/p>\n\n\n\n

Years in product design<\/p>\n<\/div>\n\n\n\n

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40+<\/em><\/p>\n\n\n\n

Products shipped end-to-end<\/p>\n<\/div>\n\n\n\n

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12+<\/em><\/p>\n\n\n\n

Industries, fintech to health<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Product Design \u00b7 UX Research \u00b7 Interface Design \u00b7 Design Systems \u00b7 Prototyping \u00b7 Usability Testing \u00b7 Interaction Design \u00b7 Design Ops \u00b7 Product Design \u00b7 UX Research \u00b7 Interface Design \u00b7 Design Systems \u00b7 Prototyping \u00b7 Usability Testing \u00b7 Interaction Design \u00b7 Design Ops \u00b7<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Selected work \u2014 2024 to 2026<\/p>\n\n\n\n

Recent projects, shipped<\/span> and measured.<\/h2>\n<\/div>\n\n\n\n

All case studies<\/a><\/p>\n<\/div>\n\n\n\n

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01 \u2014 SaaS analytics platform \u00b7 2026<\/p>\n\n\n\n

Northwind<\/a><\/h3>\n\n\n\n
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UX research<\/p>\n\n\n\n

Dashboard UI<\/p>\n\n\n\n

Design system<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n<\/div>\n\n\n\n
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02 \u2014 Personal finance app \u00b7 2025<\/p>\n\n\n\n

Pulse<\/a><\/h3>\n\n\n\n
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Mobile UX<\/p>\n\n\n\n

Fintech UI<\/p>\n\n\n\n

Prototyping<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n<\/div>\n\n\n\n
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03 \u2014 E-commerce experience \u00b7 2025<\/p>\n\n\n\n

Hearth<\/a><\/h3>\n\n\n\n
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E-commerce<\/p>\n\n\n\n

Design system<\/p>\n\n\n\n

Conversion<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n<\/div>\n\n\n\n
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04 \u2014 Healthcare booking platform \u00b7 2024<\/p>\n\n\n\n

Meridian<\/a><\/h3>\n\n\n\n
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Service design<\/p>\n\n\n\n

Accessibility<\/p>\n\n\n\n

UI<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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How I work \u2014 01 to 04<\/p>\n\n\n\n

A calm process with clear checkpoints<\/span>.<\/h2>\n<\/div>\n\n\n\n

Full services<\/a><\/p>\n<\/div>\n\n\n\n

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Discover<\/h3>\n\n\n\n

I start with the real problem \u2014 stakeholder interviews, analytics, user research and a competitive teardown \u2014 so the design is built on evidence, not opinions.<\/p>\n<\/div>\n\n\n\n

Week 1\u20132<\/p>\n<\/div>\n\n\n\n

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Define<\/h3>\n\n\n\n

We turn insights into a shared map: user flows, priorities, information architecture and the few things that must work brilliantly at launch.<\/p>\n<\/div>\n\n\n\n

Week 2\u20133<\/p>\n<\/div>\n\n\n\n

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Design<\/h3>\n\n\n\n

Wireframes become high-fidelity UI. I design the interface, prototype the interactions and spin up a lean design system so everything stays consistent.<\/p>\n<\/div>\n\n\n\n

Week 3\u20136<\/p>\n<\/div>\n\n\n\n

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Validate & ship<\/h3>\n\n\n\n

Usability tests, iteration, tidy developer handoff and QA. I stay on until it ships \u2014 then we watch the metrics and refine what the data tells us.<\/p>\n<\/div>\n\n\n\n

Week 6\u20138<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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What a partner said<\/p>\n\n\n\n

Dana turned a confusing, metric-heavy dashboard into something our customers actually enjoy opening every morning. Task success is up 38% and support tickets about the tool have all but disappeared.<\/p>\n\n\n\n

Head of Product, Northwind<\/p>\n<\/div>\n<\/div>\n\n\n\n

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What I do<\/p>\n\n\n\n

Three ways I can help<\/span>.<\/h2>\n<\/div>\n\n\n\n

All services<\/a><\/p>\n<\/div>\n\n\n\n

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01<\/p>\n\n\n\n

Product & UX strategy<\/h3>\n\n\n\n

Discovery and strategy that ground your product in real evidence, not guesses.<\/p>\n\n\n\n

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  • User research<\/li>\n\n\n\n
  • Journey mapping<\/li>\n\n\n\n
  • UX strategy<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n
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    02<\/p>\n\n\n\n

    Interface & visual design<\/h3>\n\n\n\n

    Distinctive, on-brand UI for web and mobile that earns trust at a glance.<\/p>\n\n\n\n

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    • UI design<\/li>\n\n\n\n
    • Design systems<\/li>\n\n\n\n
    • Interaction design<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n
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      03<\/p>\n\n\n\n

      Prototyping & testing<\/h3>\n\n\n\n

      Clickable prototypes and usability sessions that de-risk your launch.<\/p>\n\n\n\n

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      • Figma prototypes<\/li>\n\n\n\n
      • Usability testing<\/li>\n\n\n\n
      • Design QA<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Dana Voss \u2014 Independent UX\/UI designer I design digital products that feel obvious. I’m Dana Voss, a product-focused UX\/UI designer. For nine years I’ve helped startups and scale-ups turn complicated problems into interfaces people actually understand \u2014 through research, sharp UX thinking and considered visual craft. Available for select projects \u2014 Q4 2026 9+ Years […]<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-6","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/siteskite.net\/ux-138323\/wp-json\/wp\/v2\/pages\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siteskite.net\/ux-138323\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/siteskite.net\/ux-138323\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/siteskite.net\/ux-138323\/wp-json\/wp\/v2\/comments?post=6"}],"version-history":[{"count":0,"href":"https:\/\/siteskite.net\/ux-138323\/wp-json\/wp\/v2\/pages\/6\/revisions"}],"wp:attachment":[{"href":"https:\/\/siteskite.net\/ux-138323\/wp-json\/wp\/v2\/media?parent=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}